Trending on Twitter, you say?

I’m ashamed to admit that I am not the most active Tweeter. In fact, I only made an account this year in 2014 whereas Twitter has been around since 2006. That’s 8 years of me, amongst many others, who did not feel the need to Tweet or be super-connected to the goings on of the world. Yes, being on Twitter and looking at the ‘trending topics’ chart sometimes gives me the world news faster than any news outlet (I’m looking at you, breaking news CNN). With around 58 million tweets per day, Twitter is one of the fastest moving social networks around and now I’m just a part of the everyday shuffle.

Twitter defines a trend as “automatically generated by an algorithm that attempts to identify topics that are being talked about more right now than they were previously. The Trends list is designed to help people discover the ‘most breaking’ breaking news from across the world, in real-time. The Trends list captures the hottest emerging topics, not just what’s most popular.” As far as what is trending and what is not – often times celebrities outdo presidential news and sports out-pace disasters. Our worldwide Twitter culture says a lot about who we are as a people and sometimes it says “Wow, Kardashians” instead of “Wow, Civil rights movement.” What gives?


Jimmy Fallon does a weekly segment every Wednesday where he tweets at his followers with a #hashtag and asks them to respond back. Every week, regardless of the hashtag (last weeks was #MyWeirdFamily) this becomes a worldwide trending topic within 20 minutes! With 9,100 tweets per second, let us do the math shall we: 60 seconds in a minute, times 20 minutes, multiple by 9,100 tweets gives us oh, just shy of 11 million tweets. WORLDWIDE. Never before have we as a world been so connected to each other that we can trend topics together, answer celebrity questions together and follow each other’s interests down to the second. Scary or exciting?


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Toasty is hoppin’ down the bunny trail this weekend— ears and all (& is wondering why chocolate bunnies don’t exist all year long. Yum)!

Happy bunny day to you & yours!

The Shorty Awards

That’s right, if you feel behind about not evening knowing that there was such a thing as a social media awards show—there’s already been 6, so get with it. This past Monday, April 7th was the 6th annual Shorty Awards in New York City, recognizing the most influential accounts on all social media platforms.

Categories for nominations ranged from Entertainment, Media, Global News, Industry, Mobile, Art & Design, Agency and more. There are over 100 categories and anyone has the opportunity to create their own “community category” by simply tweeting their nominations.

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Last Monday’s show featured an array of special video guests, including an acceptance speech from Jerry Seinfeld for best #WebShow— where he admits he put no effort into promoting the show and allowed the power of social media to spread the word. Will Farrell also comically and very sarcastically accepted his “Lifetime Achievement Award” for being the most impersonated actor on social media.

However, the great thing about the Shorty Awards is that it recognizes the “nobodies” who have become “somebodies” thanks to social media; including photographers, artists, videographers and your typical bedroom comedians and backyard movie stars.

Check out the full list of highlights and acceptance speeches from the 6th annual Shorty Awards yourself— maybe you can find some new accounts to follow!

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How Do You Create Brand Loyalty?

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Brand loyalty is a combination of a few things on the business side and quite a few more on the consumer side.

First of all, your business or brand needs to have a great product, service or range of both. This is critical in creating brand loyalty, but tends to become less important in maintaining it.

So, now you’ve got this great thing, but no one is clamoring for it or wants to replace their entire home with just products your company makes. First things second, does your product or service really work? Like all-the-time, never-fail work.

It does? Wonderful! This is where branding and marketing starts to really make hay. You’ve got this thing and it’s great and it works but, still, nobody knows about it. You could just shout about it from the rooftops, but that’s not going to make anybody a Dapper Dan Man—maybe a Dapper Dan customer, but they won’t identify themselves with the brand or product.

Your product or service needs to stand for something. Something primal, something real; an irrefutable truth. And that better damn well be in the advertising. If you don’t have that, you’re not likely to elicit any loyalty.

You get Dapper Dan men by solving a problem in their lives and making it so they never have to answer it again, because they have you.

Happy Birthday to our Research Analyst, Ana!

Happy Birthday to our Research Analyst, Ana!

Happy Friday, sassy socializers! 

Happy Friday, sassy socializers! 

(via memewhore)

Twitter’s Redesign

Twitter or Facebook? I really cant tell the difference anymore. Twitter just launched a redesign to their profile pages and it looks similar to Facebook’s profile. Usually I would be critical of this type of switch by a huge brand and say it’s a big mistake, but I’ll hold off my criticism and see where it takes them.

Twitter is redesigning this for the sole purpose of earning more revenue. They’ve created (stolen) the concept to have ad space on the side and bring money to the company from the high earning ad program.

Tee-Vee

Cable is dying. Not a permanent kind of a death, but more like: “we’re sorry, uncomfortable, huge, cable box from overpriced cable providers, you’re out” kind of a death.

For a short period of time, the cable companies thought cable will survive the millennial consumer behavior. It didn’t. They first had to deal with multiple screens, and how to convince people to pay attention to the TV, or make consumers watch TV shows on their websites but from a tablet. On top of that they had to deal with recording and fast forwarding through commercials. And to add to all of that, there was piracy.
But they tried and they tried and tried some more to stay relevant.

And then? Apple TV ($99) happened, and then Roku ($49.99-$99.99), Google Chromecast ($35), Smart TVs, and now Amazon Fire TV ($99).

Why do consumers seem to embrace these little boxes as opposed to the clunky old cable box?

Simple: they offer alternatives to plain cable. Netflix, Google Play Movies, Hulu Plus, Amazon Prime videos and games are all available for the user to watch (read binge watch) at their own leisure, basically allowing them to pick and chose their video programming, at a low price, with no ads and quality content for a one time fee and whatever fee they pay for Netflix and Amazon Prime. If you do the math, it still comes  to be cheaper than usual cable, and plus they don’t have to deal with programming they have no interest in watching.

So, say goodbye to cable boxes and hello to tiny, black devices. (Seriously though, design teams?) 

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Oh, and also, enjoy this new Amazon Fire TV ad:

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Avoidance is the New Black

Last week we talked about being connected, 24/7, but what do we do if we suddenly get to urge to go off of the social radar? With growing technology, it can all be done with a tap of your phone. So whether you’re in need of a heads up that your ex is nearby or avoiding that annoying acquaintance that has been pestering you for a week about getting dinner, antisocial apps like Split are surfacing to help keep you incognito (in real life).

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Invented by an Israeli CEO who ran into two of his exes in the same night, Split is an Android & iOS app that launches with support from Foursquare, Instagram, Facebook and Twitter to tell you where that person you’re avoiding is.  

To use Split, you simply select the person you want to avoid, scan the area for them and, if they are close by, head in the direction of the nearest gigantic red arrow on the map (i.e. the opposite direction). The app also has great real-time features to alert you whenever someone you’re avoiding is nearby (while also providing the nearest escape route). They even have event notifications if the person you’re avoiding is also going to Saturday night’s shindig (sad face emoji included). Forgot which café that creeper down the hall frequents? Split displays ‘hot zones’ where your pest tends to frequent and even lets you know who they’re hanging out with (to help better avoid even more creepers).

So if you’re looking to avoid human interaction (or your boss at lunch), this app is definitely worth a download. 

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Advertising on Instagram

Instagram recently announced that the community has grown to more than 200 million Instagrammers. With that number tapping their phones in search of the perfect filter, it was inevitable that ads were soon to follow.
On November 1, Instagram began running ad campaigns from 10 advertisers.
"As we emphasized when introducing ads, our goal is to make them enjoyable, engaging, and natural to Instagram, so we started by partnering with brands that were already great members of the community," Instagram wrote on their blog.


Casual simplicity is Instagram’s biggest attraction, so it was natural to see this in their ads. You’ll know a photo or video is an advertisement when you see the “Sponsored” label, which might or might not take away from the excitement of discovering an amazing photo. But Instagram tried to be as smooth as they could.

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Michael Kors was the first ad launched on Instagram, followed by General Electric, Adidas, Ben &Jerry’s, Burberry, Levi’s, Lexus, Macy’s, PayPal and Starwood.
Despite the fact that some users were not pleased by the ads, they proved to be a success and increased brand awareness by about 10 percent across all of the advertised brands.

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According to Ad Age, Instagram has inked an ad deal with Omnicom Media and have signed up to spend $100 million for the next year. In 2014, Instagram users will begin seeing ads in their streams from brands that work with Omnicom.

Instagrammers worry that introducing too many ads will ruin the service, but Facebook says the number of ads that appear in feeds will remain “limited.”

"This doesn’t change our advertising strategy moving forward — people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram," said Jim Squires, Director of Market Operations for Instagram.

Which begs the question: will small businesses ever get a chance to advertise on Instagram? And if so, how long until users start leaving Instagram because of too many ads?

"Ay, I know that guy!"

Get to know our CEO, Yariv, through our crazy Q&A below!

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  1. What is your job title & responsibilities?: CEO – I get to set the strategy for the company, set objectives and make decisions. I also get to take credit for everyone else’s hard work.

  2. What is one movie from your childhood that you will keep re-watching for the rest of your life?: My childhood precedes motion film, but I will go with Back to the Future, Scent of a Woman and Toy Story.

  3. What song is most often stuck in your head? Why do you think it sticks?: Mother – Pink Floyd. Why? Well… it’s complicated.

  4. Aliens have contacted earth, you’re asked to write a message to them. You have 140 characters, what do you say?: “Look at me! Here I am. Love me…” (it is actually a quote from Cars). 

  5. What’s your favorite brainteaser or riddle?: Is a cucumber longer or greener?

Are you going to have Fire on your TV?

Some time ago (7 years, to be exact) Amazon went from being that discount online shopping website to somewhat of a tech company thanks to producing the Kindle. Along with introducing us to the e-reader, Amazon is now also known for being both a logistics company, media Company and a cloud-based server that competes with the likes of Google Drive. Plus, who can forget their ambitious drone plan? Drone delivery service, anyone?

It’s most recent revelation to the market place is aptly named Fire TV (because they’re on fire, get it? Ok, maybe not) and promises to deliver a host of TV and movie streaming services for just $99. Once you purchase the box, you can access the now standard array of apps such as Netflix, Hulu Plus, YouTube, Crackle, and of course Amazon will showcase its own Amazon Prime Instant video. If all this isn’t enough for your little techie soul, you can even get your music library to stream Amazon or Pandora AND view all your photos from their cloud based server.
Hopefully this isn’t the mental image they are going for. Yikes!

Taking all of Amazon’s various ventures and successes into account, I find them to be an excellent modern day example of a company that is not only relevant but actively looking to be ahead of the curve. I can’t compare this company to anyone else out there- can you?

Always-On Fatigue

You know that feeling where your phone is blowing up and you just need it to stop? Have you ever been in the middle of a conversation and caught yourself checking Facebook? It’s exhausting being this connected. And adverting and marketing isn’t making it any easier. 

We, as consumers, are bombarded with email, promoted posts and the scourge of the digital age: SMS Marketing. We take it in stride, though. We’ve yet to fling our smart phones across the room to break the connection and our warranties. Most of us at least. 

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Some will point to us accepting the connected lives we live, while others are more willing to admit to the newest New Age affliction: FOMO. Or, as acronym deciphers know it, Fear of Missing Out. It’s kind of a sick phenomenon afflicting millennials and baby boomers alike. It’s no longer: “did you see that email I sent you?” It’s: “did you see my tweet? What about my pic on Instagram?”

Now as good little advertising boys and girls, we know how debilitating this disease is to young people everywhere, and it’s our responsibility to take advantage. Thanks to the helpful people at Facebook, Twitter and the soon to be helpful people at Instagram and Pinterest, we’re a part of the problem. If you want to look at it that way. But this FOMO fad is just that. It’s a first world problem that affects less people than a snow storm in Antarctica. 

What about the feeling where you phone is dead silent and you’re begging for any contact from the outside world? We’ll be there with a nice 25% off coupon to your favorite store. We’ll let you know about a new service that will actually solve one of your first world problems. 

The double-edge sword of advertising is in the consumer’s interpretation. They signed up for the newsletters, they liked our brand on Facebook and have made the unfortunate decision to follow some of the most influential people on Twitter. Guess what? That means you’re going to be influenced. 

The onus of connectivity is on the consumer. For advertisers, we need to do the best we can to keep them from unsubscribing by being relevant.

InstaFame

@Arnold_Daniel made over $15k in one evening on Instagram alone. This (now) super-well-known New York photographer spends his days wandering the streets of New York City photographing the people. His ability to capture the NYC locals in their most candid forms has allowed him to build his following significantly. 

On his 34th birthday he decided to take advantage of his following and offer small prints of any of his photographs to whichever of his Instagram followers wanted them, at a one-time fee of $150. He claimed he would never make an offer like this again- bordering eviction; he may reconsider thanks to his success.

The power of social media allowed this man to pay all of his bills and then some, over night. Not to mention, after this story was published, his following increased by almost 20k. Talk about overnight fame— and all thanks to social media.